As some of you might recall, the Samsung Galaxy S6 series was known internally as “Project Zero”, on account that the device has been built from the ground up as a brand new flagship device. This fact is reflected primarily by the handset’s overall design, which is very different from what we got used to from Samsung’s Galaxy S lineup during the last few years.
With that being said, the question is whether or not we should expect a similar overhaul from the upcoming Samsung Galaxy S7, and apparently the answer is “no”.
In a quest to maintain its market supremacy as Chinese smartphone makers gain more popularity with each passing quarter, Samsung will apparently try to keep the Galaxy S7’s production costs down, by focusing more on internal upgrades and less on overhauling the design.
As such, according to recent reports from Korea, the Samsung Galaxy S7 will see almost no change in design compared to this year’s SGS6 lineup, and instead the company will strive to improve the smartphone’s more vital features, such as camera/display quality and performance.
Meanwhile, Korea Investment (a brokerage firm cited by local media outlets) is of the opinion that the Samsung Galaxy S7 will be officially introduced during MWC 2016 in Barcelona, Spain; an event that will take place between the 22nd and 25th of February next year. The source adds that an earlier announcement will not happen because it could have an adverse impact on the market performance of current terminals, including the SGS6 and the Samsung Galaxy Note 5. In contrast, SK Securities analysts previously speculated that the SGS7 will be unveiled in January, and released in early February.
Until next time, you can read more about the Samsung Galaxy S7 – or rather, all the key rumors so far – and its alleged specifications in our “definitive guide”. We’ll keep you posted if we find out more.
This article originally appeared here: http://www.gforgames.com/gadgets/samsung-galaxy-s7-recycled-design-50741/
Related reading: Contradictory Samsung Galaxy S7 camera rumors surface
